Social Media

Strategies, analysis, and

best practice advice for businesses in
all stages of their social media journey.


Social media is quickly becoming, if not a requirement, a highly encouraged marketing channel for successful businesses. But, as social media is relatively new and unexplored, very few individuals understand the best practices for approaching social media and the results can sometimes be disastrous. Many businesses need general advice about how to approach social media as well as an idea on what type of strategy to implement, but don’t necessarily have the budget to hire one individual dedicated toward social media. That’s where I come in.


Look, I ain't in this for your revolution, and I'm not in it for you, Princess.

I do several different types of social media reports to assist companies develop their overall social media strategy. The essential purpose of these reports are to gather as much data as possible for the client and attempt to create a report on their current status and what they can do to improve. Social Media Reports come in four forms: Social Analysis, Competitor Analysis, Social Strategy, and Custom.


Examining the analytics of your current social media accounts and giving you a general report on the current status of the accounts and suggest best practices for the future.


Advising on whether your current strategies are in line with your current competitors and suggest ways to match or differentiate yourself from competitors.

Social Strategy

Assessing the benefits of the current channels you’re utilising and generating a general plan over a span of time that will assist in meeting a particular marketing goal


If you’d like a combination of others or a report that gives you specific data, I’m willing to combine or discuss custom report options.

“Lola has only been with us two weeks but already they are demonstrating great creativity. Lola is easy to along with and clearly has a great deal or expert knowledge around Social Media and so has been very helpful in advising us on this emerging field. – Dominic Davies, Pink Therapy”

Please contact me to discuss the options for your report and lead time.


Look, I ain't in this for your revolution, and I'm not in it for you, Princess.

I’ve posted a few examples of some of the social media reports I’ve done in the past for different companies on my website so that you can get an example of the types of work that I do. I can always do more, less, or something in different formats depending on your needs. I’m pretty flexible when it comes to reports and what I do. It’s just a matter of time. I’ve also included below some of the examples of the content writing I’ve done just in case you’ve come here for a look at that.

Social Media Reports

Other Content

“A creative and adaptable writer who takes time to understand the brief, embed themselves into the mindset of clients, and deliver – on time and on task. Oh – and Lola’s a really great person to work with too! – Kirstie Kelly-Batt, Recruitment Technology and Employer Brand Expert”


Some cool headline comes here

About Me

I’ve been writing for over five years on a variety of subjects including social media, innovation, technology, finance, etc. I’ve written for both B2C and B2B audiences in different genres. I am also familiar with social media and website management. You can see a portfolio of my written content on Contently. I also have a book available on Amazon called Checkmate.


I volunteer with Gendered Intelligence, METRO, and London Loveiosa. I’ve competed in NaNoWriMo 2005, 2011, 2012, 2013 and 2014.




Jun 2013 – Dec 2014

Digital Content Editor

Project managing the BIBI microsite and assisting in migration of the main BHF website from one CMS to the other.

Quad Digital

Nov 2013 – Jun 2013

Content Marketing Executive

Built relationships with journalists, created and executed social media strategies and management, and facilitated the launch of an online magazine.


Oct 2011 – Nov 2013

Media Engagement Manager

Produced multiple types of content for varying audiences, grew social media audiences from the ground up, and made connections with other brands for clients.

Academics Plus

Nov 2009 – Oct 2011

Director of Web Operations

Managed all online communication for the company. Investigated, produced, and managed an online tutoring platform and program.


Social Media

Social Networking


Social Media Marketing

Web Content Management


“Lola offers a vibrant and social media savvy flavour to group work and co-ordinating activities, projects and events. Lola has good input thoughts and opinions on all matters, is self motivated and is a great team player. – Jay Stewart, Gendered Intelligence”


Twitter: @LolaOlson
Phone: 020 3740 9001